March (Alumni Giving) Madness 2022

It’s time once again for RNL’s March (Alumni Giving) Madness, where we answer the question: “What would happen if the NCAA DI tournaments were decided by alumni giving, not basketball?” We started the giving ‘tournament’ five years ago, but took a break in 2020-21 with everything we’ve all been focused on during COVID.

This is our attempt to get you looking at fundraising statistics, donor trends, and what might be possible at your institution. To make the point that when we consider both short and long-term donor engagement results, some different teams win than we’re used to hearing about. Here’s a breakdown of the tournament. You can download the full e-book and brackets here.

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