Category: Fundraising Indexes

Crowdfunding Index

RNL recently analyzed 5,382 crowdfunding projects totaling over $70 million raised through RNL Crowdfunding powered by ScaleFunder. The project averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this powerful, donor-centric technology. Download the index here. Special topics this year:

Phonathon Index

RNL recently analyzed the results of 93 institutions’ phonathon campaigns totaling $303M in pledges through RNL’s comprehensive phonathon management program. The campaign averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this time-tested approach to donor outreach to amplify annual

Giving Day Index

RNL recently analyzed 47 campaigns totaling $35 million through RNL Giving Day. The campaign averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this powerful donor excitement and engagement technology. Download the index here. Next Giving Day Index expected Nov.