Our 2018 major and planned giving productivity survey results are out, and you can download your copy here.
- We once again found that only about half of assigned prospects get a visit each year.
- Gift officers feel that on average only about 34% of their pools are truly qualified for a major gift.
- Less than 10% of gift officers are judged on how quickly they move from identification to close of a gift.
It’s time for us to make gift officers less like “independent contractors” and provide the tools they need to better engage donors.